Eight months ago, when we became Confluence Outdoor, we set a high priority goal of bringing a SUP brand into our portfolio. We have been closely watching this growing market to find the perfect partner, and we are proud to say that with J.H. Whitney’s support, our management and steering committee’s vision and planning, and our entire company’s commitment and hard work during a period of great change, we have found that partner in Boardworks. The company has established itself as a true leader and innovator and we are excited to welcome them into our organization. We know this new partnership will provide an even more well-rounded set of offerings to our consumers and will enhance our ability to foster passion and enthusiasm for outdoor adventure.
Boardworks’ product line includes paddle boards, surf boards, paddles, and accessories under the Boardworks brand name as well as Infinity, Badfish, Morrelli & Melvin, Hynson, Strive, and Hansen. Learn more about Boardworks and their great range of products here. Boardworks’ operations will continue business as usual at their Carlsbad campus. The management teams from both Boardworks and Confluence will work closely together on a plan to determine the best ways to optimize the strengths of each organization to achieve future goals. Mike Fox, Owner of Boardworks, will be staying on to consult and help ensure a smooth transition. It is with great pleasure that we welcome Boardworks to the Confluence Outdoor family! – Sue